For this brief we were asked to design a poster to promote road safety. For this one I went for a David Hockney style poster arranging photos of the same road to make up a larger image of a road with the headline "Always Watch The Road" which I felt tied in with the image well because the viewer would look at the image and see several pictures of the road.
I took a retro approach for this poster making the black shapes look like a road with the white text.
For this poster I was trying to make a gripping image that would grab the viewers attention so i made the car look like it's on its side with the driver looking out onto the road. The heading on this one is also Always Watch The Road but with an additional heading saying Distractions Cause Collisions. This tells the viewer that the driver of this car wasn't paying attention to the road when he crashed while the image shows that he is now watching the road.
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